CherryCherry teamed up with Unit9's Michael Sugarman on the new PG Tips spot for Red Nose Day to help raise £1 Million for the charity.

The 3’30" spot features Monkey attempting to climb London's Shard in an effort to raise money for Red Nose Day.

CherryCherry completed 30 green screen shots in which 'helmut cam' footage of London's skyline was comped behind him. In addition we had to de-rig 12 shots of Monkey's puppeteering rods. These were combined with live action location shots with an animatronic Monkey actually climbing the Shard.

Unit9's Michael Sugarman had this to say about his experience working with the team at CherryCherry "A heartfelt thanks to you and all the excellent Cherry folks for the extraordinary work on this monkey business. I feel very fortunate to have had your talents, patience, and good vibes along for this ride. it was a true pleasure working with you".

CherryCherry's MD Nico Cotta said "It was a great experience working with Michael. He's one of those directors who is all about the detail and enjoys working closely with his VFX team. There was a great synergy between us and that's what we actively encourage here".


Production Company: Unit9 Films

Director: Michael Sugarman

Producer: Elliot Tagg

Agency: Hey Human

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